Snowflakes of Mercy Winter Challenge

❄️ Join the Snowflakes of Mercy Winter Challenge

🧣 Help Create a Blanket of Relief Across the UK

This winter, Embrace invites you to take part in the Snowflakes of Mercy Challenge – a national movement to raise £145,000 to help 478 vulnerable families facing poverty, isolation and trauma across the UK survive the coldest, hardest season of the year.

We’re standing with:

These are not strangers.
They are our neighbours in need.
And together, we can bring them warmth, dignity, and relief this winter.

👉 Join the Challenge Now


🥶 The Crisis We’re Facing

For thousands across the UK, winter doesn’t just bring cold – it brings crisis.

This is happening here – in our communities, on our streets, behind our neighbours’ doors.

Can you spare just 5 minutes a week this Winter to bring relief?


👉 Sign up now here


🌨 Be a Snowflake of Mercy

When snowflakes gather, they form a soft, protective blanket – one that shields even the hardest ground.
That’s what this campaign is about.

Each fundraiser becomes a Snowflake of Mercy, joining others to create a Blanket of Relief – a wave of compassion that spreads warmth and hope to those who need it most.


💷 How It Works

  1. Set Your Fundraising Goal
    Choose your personal target and take on the challenge:
    • £300 – Less than a coffee a day for 90 days – provides Winter clothing for 3 people
    • £450 – Just £5 a day to keep one home warm this winter.
  2. Raise Funds & Awareness
    Share your challenge. Inspire others to give, to care, to act.
  3. See the Impact
    Together, we’ll reach £145,000, helping 478 families stay safe, nourished and warm this winter.

📦 What Your Efforts Provide


💙 Why Take Part?

Because no snowflake falls alone.
Every person who joins helps wrap warmth around a broken home.
Every challenge completed helps lift a family from despair to dignity.

Your compassion will help:


💙 Thanks to Volunteers Like You

Because of the incredible compassion and effort of fundraisers and volunteers like you, Embrace has already raised and distributed over £22,000 in vouchers for warm clothing and bedding – reaching 69 families across the UK so far.

Here’s what some of the families had to say:

“Masha’Allah, I cried from happiness. You have no idea how happy I am. May Allah reward you for everything you (are) doing for people.”

“I don’t know how to thank you. You appeared at a moment when I felt that everyone had abandoned me… You gave me a voucher to buy food and saved me from hunger, warm clothes that protected me from the cold, and even a voucher for bedding that helped me so much at a time when I desperately needed anything. Thank you from the bottom of my heart for being a light in a moment when I was living in utter darkness. I will never forget what you did for me. Your kindness saved me – not just physically, but emotionally as well. You reminded me that there are still people with compassionate hearts, people who see me and care about me. You didn’t just help me – you saved me.”

Every snowflake – every act of mercy – matters.

Together, we are already making a difference.

Now, let’s go further.

🧤 Join the Challenge Today

This winter, don’t just watch the snow fall.
Be the snow.

Be a Snowflake of Mercy.
Help create a Blanket of Relief that brings warmth, dignity and hope to families across the UK.

👉 Sign up now
Together, let’s raise £145,000 to protect 478 families from the cold and hardship of winter.

Because no one should face winter alone.


🧠 FAQs: Your Questions Answered

What does the Snowflakes of Mercy Challenge involve?
  • You aim to raise any amount of your choice – £100, £250, £400 or £1,000
  • You’ll get a ready-made fundraising page
  • Share it on WhatsApp, Telegram, TikTok, Instagram, Twitter, Facebook – whatever works for you
  • We give you the tools, templates, videos, images, ideas and support you need
  • You set your own challenge and timeline during Winter – no physical event required!

What’s in it for me?

Apart from the immense reward, barakah, and chance to support a beautiful cause during the best season for the believer.

  • You get reward every time someone donates through your link
  • You patch up your shortcomings through the act of giving
  • You provide immediate relief to real families in our communities suffering in silence this Winter.

“Whoever guides someone to good, they will receive the same reward as the one who does it.” (Muslim)


What if I don’t reach my target?

Don’t worry. Your intention is everything.

“Whoever intends a good deed but does not do it, Allah will record it as a complete good deed.” (Bukhari, Muslim)

Just try your best. Make du’a. Take the first step. And you’ll be amazed what you can achieve, insha’Allah.


What difference will I make?

Your fundraising helps Embrace deliver £145000+ in Winter aid to 478 families:

  • £25 – Blankets of Relief: Thick bedding for someone in need
  • £100 – Winter Clothing: Coats, gloves, thermals for warmth
  • £400 – Warm Homes: Energy support for freezing households

👨 👩 👧 I’m a Parent – Why Should I Sign My Child Up?

As a parent, your greatest legacy is the values you pass on to your children. What better way to nurture compassion, faith and responsibility than through a cause that brings real-world impact and eternal reward?

Your child’s efforts can be a sadaqah jariyah for you – a continuous charity that blesses your aakhirah as well as theirs. When they serve others with love, they carry those lessons for life – and so does your reward with Allah.