
This winter, Embrace invites you to take part in the Snowflakes of Mercy Challenge – a national movement to raise £145,000 to help 478 vulnerable families facing poverty, isolation and trauma across the UK survive the coldest, hardest season of the year.
We’re standing with:
These are not strangers.
They are our neighbours in need.
And together, we can bring them warmth, dignity, and relief this winter.
👉 Join the Challenge Now
For thousands across the UK, winter doesn’t just bring cold – it brings crisis.
This is happening here – in our communities, on our streets, behind our neighbours’ doors.
Can you spare just 5 minutes a week this Winter to bring relief?
👉 Sign up now here
When snowflakes gather, they form a soft, protective blanket – one that shields even the hardest ground.
That’s what this campaign is about.
Each fundraiser becomes a Snowflake of Mercy, joining others to create a Blanket of Relief – a wave of compassion that spreads warmth and hope to those who need it most.
Because no snowflake falls alone.
Every person who joins helps wrap warmth around a broken home.
Every challenge completed helps lift a family from despair to dignity.
Your compassion will help:
Because of the incredible compassion and effort of fundraisers and volunteers like you, Embrace has already raised and distributed over £22,000 in vouchers for warm clothing and bedding – reaching 69 families across the UK so far.
Here’s what some of the families had to say:
“Masha’Allah, I cried from happiness. You have no idea how happy I am. May Allah reward you for everything you (are) doing for people.”
“I don’t know how to thank you. You appeared at a moment when I felt that everyone had abandoned me… You gave me a voucher to buy food and saved me from hunger, warm clothes that protected me from the cold, and even a voucher for bedding that helped me so much at a time when I desperately needed anything. Thank you from the bottom of my heart for being a light in a moment when I was living in utter darkness. I will never forget what you did for me. Your kindness saved me – not just physically, but emotionally as well. You reminded me that there are still people with compassionate hearts, people who see me and care about me. You didn’t just help me – you saved me.”
Every snowflake – every act of mercy – matters.
Together, we are already making a difference.
Now, let’s go further.
This winter, don’t just watch the snow fall.
Be the snow.
Be a Snowflake of Mercy.
Help create a Blanket of Relief that brings warmth, dignity and hope to families across the UK.
👉 Sign up now
Together, let’s raise £145,000 to protect 478 families from the cold and hardship of winter.
Because no one should face winter alone.
Apart from the immense reward, barakah, and chance to support a beautiful cause during the best season for the believer.
“Whoever guides someone to good, they will receive the same reward as the one who does it.” (Muslim)
Don’t worry. Your intention is everything.
“Whoever intends a good deed but does not do it, Allah will record it as a complete good deed.” (Bukhari, Muslim)
Just try your best. Make du’a. Take the first step. And you’ll be amazed what you can achieve, insha’Allah.
Your fundraising helps Embrace deliver £145000+ in Winter aid to 478 families:
As a parent, your greatest legacy is the values you pass on to your children. What better way to nurture compassion, faith and responsibility than through a cause that brings real-world impact and eternal reward?
Your child’s efforts can be a sadaqah jariyah for you – a continuous charity that blesses your aakhirah as well as theirs. When they serve others with love, they carry those lessons for life – and so does your reward with Allah.